Creating a "Marketing Habit" for your Practice in 21 Days
Well.... this is a bit awkward...
Anyone who follows my sporadic missives on this site is aware that I don't follow a "plan" that looks anywhere near to being a road map for blogging success. That being said, I am pleased to state that this blog has contributed to the growth of our litigation support services as well as the various forensic services we offer.
However.. I still don't follow "a plan", and, consequently the blog topics are very often "hit and miss" as far as being published in a timely manner.
Well, that might be about to change. (Time will tell!)
- At the beginning of last month I was approached (along with virtually every other legal blogger in the universe) by Ms. Paula Black of Paula Black and Associates
who was about to promote her new marketing guide for law firms entitled "The Little Black Book, a Lawyer's Guide to Creating a Marketing Habit in 21 Days".
I graciously accepted my free review copy and promised to make an effort to write a review of its contents by the June 16th launch date.. which was.. ummm.. about three weeks ago. (Note: I said "make an effort".., oh well.)
The book launched without any support from yours truly and immediately (within about three days or so) shot up to #5 on Amazon's best seller list.
I received a personal "Thank You" in the mail (together with a spiffy little gift) from Paula thanking me for helping make the launch a success which only added to my feeling unworthy and reinforcing my lacking any sense of direction. Along with the gift was what I would describe as an impressive "Branding, Marketing and Promotional" piece for Paula and her firm. If you know anything about my personal background you know that my first fifteen or so professional years were spent working for and around public relations firms and advertising agencies so I was pleasantly surprised at the professional presentation (and impression) that Ms. Black made with the follow-up to me.
Long story short...jpg)
I was (literally) shamed into reading her material and am very glad that her "unintentional prompt" (or shove) made me allocate time to read its contents cover to cover.
This excellent guide lays out a specific, easy to follow, no excuses permitted, blueprint for the solo practitioner and the multi-partner law firm alike.
So impressed am I by the ease of implementing the suggestions that my personal plan is to utilize the points within our own litigation support sales team since the message can be equally (and successfully) applied to other legally oriented services besides the intended audience.
A partial list of the info includes topics on:
- How to develop your marketing habit in just 21 Days.
- The value of nurturing client relationships with small gestures.
- Secrets to building a referral base.
- How to set marketing goals you can realistically achieve.
- Where you need to focus your marketing efforts to get the most impact.
- How to make marketing sense of clubs and organizations.
- The importance of creating an individual marketing plan.
- Pearls of Wisdom from veteran attorneys.
- The best way to create and package your marketing materials.
- Rules for turning your attorney bio into a marketing tool.
- Smart tips for marketing within your firm.
- Tips to evaluate and improve your client service.
It's all great stuff and worth a few minutes of your time to explore, especially if you don't have enough time in your day!
So, I'm personally putting the plan into effect and will writing with a lot more regularity in the future! (Or so my current thought process goes - hopefully I'll be back before the 21 days I'm allowing to create my new habits! ).
See you soon(er)!
