Courtroom Presentation, Litigation Software : Charles Perez : Trial Presentation Blog

Huh?

It's called "Pecha Kucha" (pronounced peh-chak-cha) . I discovered this globally-accepted presentation phenomenon in a terrific book entitled "PresentationZen - Simple Ideas on Presentation Design and Delivery" by Garr Reynolds.

In the past I've railed on the "Death by Powerpoint" that has unfortunately become the norm in almost all Powerpoint presentations from the classroom to the boardroom to the courtroom.

Pecha Kucha is a simple and challenging practice that I believe will hone your presentation skills and make for a better presentation (and presenter).

In the August 2007 issue of WIRED Magazine this "process" was simplified in an article entitled "Get to the Powerpoint in 20 Slides Then Sit the Hell Down". The concept is almost too simple (which is probably why you've never heard of it):

"pecha-kucha (Japanese for "chatter"), applies a simple set of rules to presentations: exactly 20 slides displayed for 20 seconds each. That's it. Say what you need to say in six minutes and 40 seconds of exquisitely matched words and images and then sit the hell down. The result, in the hands of masters of the form, combines business meeting and poetry slam to transform corporate cliché into surprisingly compelling beat-the-clock performance art. "

So what's this got to do with the courtroom? - Isn't it obvious? Read On!

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Albert Einstein stated a principle in 1933 which is often paraphrased as "Theories should be as simple as possible, but no simpler." Occam's Razor is a similar principle of logic that can be summed up as "All other things being equal, the simplest solution is the best." Then there's the principle more people are probably familiar with: the KISS principle ("Keep It Simple, Stupid").

A better philosophy is, "If it's simple and works well, don't complicate it."

The key here is that it has to "work well."

I've been kept pretty busy the past few months (since October of last year!) with a continuous series of court presentations in and around Southern California, some  civil matters, some criminal cases and yet another in Federal Court and haven't given this blog the proper attention it needs.

The overriding message you'll be hearing me preach about for the next several months is how we accomplished success after success by keeping the message simple and to the point no matter how overwhelming the exhibit load.

In the next few "blogs" I'll be playing "catch up" and relating my first hand experiences with the technology and techniques that we've used in each of these presentations as well as  insight as to what worked well and how we "uncomplicated the complicated".

Our performance in court is always a continuing "work in progress" since every case presents its own set of challenges; we've had a 90 day run that tested our mettle in many situations and I've lived to tell about it - stay tuned; I'll try to not disappoint!

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A quick entry for you kind readers this week.. based on an all too true and all too common fear of technology in the courtroom.

Not long ago we had a client ask us to produce a DVD for a court presentation of an expert witness' deposition; a "No-Brainer" around here at Video Resources, but, this was a new, unexplored frontier for the client. We had been given the orignial taped depo on a Monday (it had been taken on the previous Friday) and we were asked to redact a series of comments that the Defense had objected to prior to viewing by the jury on the following day, Tuesday . Again - this is a "No-Brainer" over here but was viewed as no less than "Black Magic" by our client.

The following morning the client took possession of her precious DVD and headed off to a day of battle at the Central Courthouse here in Orange County, CA. We had taken the time to "QC" the DVD (Quality Control review) before delivery and it had passed muster. 

All was good. The Universe was in harmony - life was "in balance".

This was going to be a "first" for our attorney - she wanted to make sure everything ran flawlessly and I had assured her that all she had to do was pop this little disk into the court's DVD player and push the "ON' button - a "No Brainer" indeed.

We got the panicked call just before the jury was about to take a quick break.

SOMETHING WAS WRONG WITH THE DVD!     It was playing in black and white rather than billiant color!  Oh my God! Oh My God!.. or words to that effect.

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While we're in the "digital mythbusting mode" allow us a moment to tackle digital AUDIO recorders.

Ah, yes, the march of progress. Remember the video rant? Yep, same thing here.

If you're relying on the new state of the art digital audio recorders to record important statements to be possibly used in a trial presentation here are a few tips that will make your life a little easier and your presentation a little smoother:

Unless you’re going at full CD quality, your digital recorder is tossing stuff out to save space. Supposedly your ears will not miss the missing stuff, but our forensic audio equipment sure will. You want your machine to toss out as little as possible, and that means running at the highest "bit rate" you possibly can.

To put it another way, if you are maximizing your recording time, then you are also minimizing your recording quality, and also the amount of help we can be to you. If you need to record for a very long time and have to go to a low bit rate to do it, then it’s time to invest in new equipment with more storage space. As with video, it’s better to get a small amount of useable material than a large amount of junk.

A lot of these portable digital recorders have

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So we've explained the pitfalls and challenges of dealing with video images and what works and why.

Now we're going to tackle audio problems and challenges - a subject particularly near and dear to our audio engineer savant Eric Graf:

Yes, we are called Video Resources, but we "do audio" too. If you have an audio recording that needs to be clarified, we’re just the guys that you ought to bring it to. I’d like to tell you what to expect from us, and what you can do to make sure we can give you the results you want.

When dealing with an audio recording that’s hard to understand, the objective is to understand it. It’s not to make the thing a high- fidelity, professional-sounding recording, and usually that’s not possible anyway. Once we get it to where you can understand the conversation, we stop messing with it.

Often we will not be able to snag every word. 60% comprehensible is considered a big improvement over 10%.

If you read my lengthy tome about video, you no doubt remember my rant about the shenanigans on TV shows like CSI. It goes for audio too. To summarize: Much of the “technology” on those shows is more James Bond than LAPD. Do not judge a “real” clarification job by what you hear on those shows. Because frankly, they’re full of it.

What we CAN usually do is reduce background noise, background talking, foreground talking (sometimes), distortion, muffledness, and general unintelligibility. It really depends on a lot of factors.

Sometimes we can work wonders. Occasionally we can't work anything.

But we do have the tools and the expertise to do as much as can be done. Our microcassette player alone retails for $8000, and we often find that it delivers a huge improvement just because it plays so much better than everybody else's microcassette player.

Sometimes we’ll listen to a recording you’ve submitted and say “sorry, we can’t help you.” We like a good challenge, and we like making money while tackling a good challenge, but we aren’t going to waste your time or resources on a lost cause. Here’s how you can help reduce your chances of your cause being lost:

GET US THE ORIGINAL. PLEASE. WE BEG YOU.

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I love my job!

I get to meet attorneys who have to perform “stand up” on a regular basis to an audience whose approval they seek with material that is about as exciting as a wet newspaper.

Tough crowds - boring topics. Yet still they show up for appearance after appearance before a captive group of poorly paid and sometimes angry critics - many of whom are striving to look interested in the schtick  the attorney's hawking.

When I’m consulted to prepare a presentation for a first- time client I begin by stressing that we need to play to the lowest common denominator in our "audience". The facts need to “speak for themselves in short order";  it’s like telling a joke – if you have to explain it, you’ve lost any impact as well as the impression you were striving for.

Good litigators are where they are because they possess the gift of verbal presentation – they are storytellers by necessity.  I create the graphic extension to their story, but I’m careful not to become the story. Their story must “flow” naturally – the graphic must “feel" like it “belongs to the story.”

Our company has the ability to create stunning visuals, flashy titles and mind-boggling animations. Our clients’ eyes beam at the simplest effect – like they’re watching “Star Wars” for the first time.

Luckily, common sense prevails as I reign in the cowboys and we simplify, simplify, simplify the message until we’re left with ”just the facts ma’am.”

Just because we can create it doesn’t mean it’s going to work; by this I mean it’s too easy to overwhelm the message with the medium. You don’t want your audience to be dazzled with the mechanics of the presentation and completely overlook the message.

So, let me offer a few basic pointers for you first-timers dealing with projected images:

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More times then we'd like to admit we receive a video or audio tape at the Video Resources forensics department that is practically unviewable or unintelligible and we're asked to "clean it up", you know, like they do on the "CSI" television shows.

Unfortunately, since most, if not all of what is seen on "CSI", "Las Vegas" and "Crossing Jordan" is techno-BS we have to inform the customer that we can only do so much - basic laws of physics govern our services rather than imagined, non-existent, special effects.

That's not to say that we can't improve on the evidence, but, alas, we cannot work miracles.

For those cases that we can help with we generally advise on the best method to present the media - possibly a self-amplifed audio system to fill the room with clear sound, for instance.

So it was refreshing to read a post by Judge Christina Habbas of Colorado entitled "Don't Be Tempted To Use Technology Unless It Makes Your Presentation Clear" wherein Judge Habbas advises:

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Everybody knows what a PowerPoint presentation is - right? Both of my daughters were taught the basics of presenting in PowerPoint in 6th grade and were required to use it for science and history projects in high school.

The fact is, I'd say it's safe to assume that almost everyone has seen at least one PowerPoint presentation - former Vice-President Al Gore re-emereged into the public consciousness with his award winning documentary "An Inconvenient Truth"  which is really only a PowerPoint presentation on film.

Now, let's assume you've become quite comfortable with PowerPoint and it's your first line of presentation in your practice.

So...what's the problem?

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Presenting your message effectively in court is any litigators ultimate goal whether your presentation is in front of a jury or only in the presence of a judge. With the technology today it is easy to become sidetracked by the medium presenting your message.

My advice to our clients is "Less is More"; although we can provide the audio and visual tools to promote your argument it isn't always necessary to overwhelm the court with a production worthy of MTV.

I was recently reminded of this at a seminar presented by Lorman Education Services entitled "Litigation Skills for Legal Staff". One of the attorneys presenting was Michael A. Geibelson, a partner at the Los Angeles offices of Robins,Kaplan,Miller & Ciresi L.L.P.  

 Attorney Geibelson advised:

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In the past few years you couldn't have helped but notice that things are changing in the courtroom. In 1996   the public got a glimpse of a (then) state-of -the-art courtroom presentation of the nationally televised trial of  OJ Simpson.  As I recall the only visuals provided were crime scene photos, a few timeoline graphs and several DNA-related drawings. Laptops were at the disposal of the attorneys and Barry Scheck made the most of an overhead projector.

More and more often in todays court an average jury will be made up of a majority of people who are visual learners. That is, they will want, at a deep psychological level, to have information presented to them visually. The majority of the public are quite comfortable getting their information via a "talking head" or through a demonstrative exhibit. 

Most jury psychologists, including Amy Singer, believe that people learn much more through seeing and hearing rather than from hearing alone.  The use of demonstrative evidence usually grabs the jury's attention and often has them sitting at the edge of their seats when things like models and objects are being shown.

Unfortunately, most litigators are auditory learners who prefer to teach orally.

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